Entertainment and Education
Accessible education tech for parents and youth leverages entertainment to enhance engagement.
Located in Canada’s capital, General Assembly Production Centre (GAPC) Entertainment has been crafting award-winning children’s television series, dramas, and documentaries for over three decades. While many parents regularly read with their children, discussing everyday math is often forgotten. GAPC wanted a mobile app that would help parents explore simple math concepts with their preschoolers through engaging stories, encouraging parents and kids to engage in math-related topics without it being intimidating.
marketing. strategy. technology.
Iversoft developed the Math Storytime app, a web and mobile application built to educate and excite young learners. In order to focus successfully on education, particular care was put into the UX development for Math Storytime. Leveraging the same power of storytelling that helps build reading skills, the app focused on narrative to explore math concepts. In order to ensure caregivers who experienced a language barrier or wanted kids to have an independent learning experience, the app was designed with varying levels of possible engagement from adults. To accommodate this, three ways to read along were programmed, where adults can read along as the narrator, pre-record their story for a personal and hands-off experience, or move the story along with a professional narrator’s recording.
The contents were designed around Ontario’s Ministry of Education math curriculum, so parents and teachers can see concepts positively influencing academic math performance at school. The app also met the AODA (Accessibility for Ontarians with Disabilities Act) standards at the time of launch and was made available in both English and French. Following the launch, Iversoft continued to work with GAPC Entertainment, supporting early user acquisition efforts through digital marketing services.