Harlequin publishes over 100 titles per month in print and digital formats. To meet the needs of Harlequin’s readers, Iversoft developed Book Breaks, a free mobile application where readers can explore Harlequin’s Online Reads content and search by length of time to read, author, and mood. The app goes beyond what eReaders and eBooks offer, empowering users to search and save stories on-the-go, get chapter updates daily or weekly, and share favourites with friends. Users get custom recommendations based on their preferences so readers can find the perfect story for any day.

In addition to increasing their ability to publish more titles, the Books Breaks app has proven to be a powerful engagement tool, allowing Harlequin to connect to readers daily, reach new audiences, and stay front of mind as the go-to brand for romance. By building the mobile app with insightful analytics, data capture, and reporting functions, Iversoft has provided Harlequin with valuable information on which themes, topics, titles, and authors are resonating with specific demographics. In order to give Harlequin’s marketing team independence, Iversoft developed a CMS that tied into Harlequin’s database, for easy content management in the backend.