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MILSET

Website Strategy

Helping an international non-profit create a digital roadmap to serve diverse audiences across six global regions.

Non-ProfitProject-BasedUX/UI

Tech Toolbox

Strategy

  • Information Architecture Audit
  • Digital Roadmap Development
  • Value Proposition Analysis

Design

  • Wireframes
  • User Experience Assessment
  • Visual Design Recommendations

Branding

  • Digital Style Guide
  • Content Taxonomy Planning
  • Navigation Redesign
The Challenge

Understanding the Problem

The Challenge

MILSET is an international non-profit association dedicated to encouraging young people to pursue an interest in STEAM. Operating in six global regions, MILSET experiences unique challenges in getting the right information to the right audiences.

While their website contained everything visitors needed, it was difficult to sift through. Dated design elements gave visitors the wrong impression of the forward-thinking association.

"It was easy to communicate with the Iversoft team. Very easy! We understood each other really well, and they got my ideas quickly."
Lisette Vela ReyesCommunications Manager, MILSET
The Solution

How We Delivered

The Solution

We audited their existing sitemap and provided recommendations in three critical areas: user experience, value proposition, and visual design. We suggested a new structure emphasizing clear labels and taxonomy, and moved administrative content from the top of the site to the footer.

To better communicate their value proposition, we gave MILSET tailored advice for creating a digital style guide to use as a reference for everything they post.

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The Results

Impact & Outcomes

The Results

We delivered a plain-language guide with actionable steps that the MILSET team could use to improve their website. They implemented our suggestions and continue to refer back to our professional recommendations as they update.

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The Results

Impact & Outcomes

Iversoft delivered a plain-language guide with actionable steps that the MILSET team continues to reference as they update their website.

Digital
Roadmap successfully executed and adopted by the MILSET team
Executive
Team impressed by the Communication Manager's strategic initiative
Revitalized
Website with improved structure, navigation, and visual identity

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