Strategic Web Redevelopment
The international nonprofit association approaches website design and overhaul with strategy first.
MILSET (Mouvement International pour le Loisir Scientifique Et Technique), founded in Montreal, is a non-profit association invested in inspiring youth in STEAM through events and programs across the globe. After 30 years in operation, the association was looking to address outdated elements of its website in order to better serve and connect with member organizations and target audiences. With six international regions, each with independent content, events, and unique language considerations, MILSET needed to assess and prioritize website re-design features comprehensively.
marketing. strategy. technology.
Before moving forward with a major digital transformation, MILSET approached Iversoft for a website strategy that would give them a roadmap that considered their financial, time, and resource restrictions. Iversoft provided recommendations following three criteria: value proposition, user experience, and visual design. Overarchingly, the association needed to digitally showcase their unique offering, define a voice, and develop and adhere to a digital style guide to bring clarity and cohesion to their content.
After an audit of the existing sitemap, Iversoft proposed a new structure, heavily modifying the original navigation in favour of clear labels and taxonomy and depreciation of administrative content to footers. Where original content for external and internal users was mixed and failed to meet user expectations, Iversoft suggested developing contextual landing pages, implementation of meta descriptions, and investment in search strategies. While it was important for MILSET to increase their digital maturity, Iversoft provided a digital strategy that highlighted critical components of the website design such that the association’s key decision-makers could evaluate and prioritize the next phase of their digital transformation.
Information Architecture Audit
User Experience Assessment
Qualitative Stakeholder Survey